Skinfresh

Website rebuild for a doctor-led skin clinic on Auckland's North Shore.

In build

In build. This page describes work that is not yet live. It says what is planned and what is done, and will be updated when the work ships.

A screenshot of the new Skinfresh site being built. The homepage shows the headline Look refreshed, Never overdone beside a photo of Dr Frances Pitsilis, with a Book a free assessment button and a note that a doctor is on site at every visit.

Client: Skinfresh, a doctor-led cosmetic and skin clinic in Milford, on Auckland's North Shore, founded by Dr Frances Pitsilis and running since 2003.
The problem: The previous site was outdated and difficult to update.
Role and scope: Full website rebuild, with bookings through youcanbook.me and enquiry routing. Delivered from Reading. Dr Frances first worked with my Auckland agency in the 2000s.
Delivery state: In development, launching soon.

The solution in use

The homepage of the new site, still in development, is shown above: a doctor-led clinic, a free assessment as the first step, and a booking button in the header.

What was built

Treatment menu

A structured menu of the clinic's treatments.
Booking flow

Appointments booked through youcanbook.me from the site.
Enquiry routing

Enquiries routed to the right inbox.
Terms and privacy

Proper terms and privacy pages.

Important decisions

Bookings go through youcanbook.me rather than a custom booking system.

Results

Measurement is pending.

The treatment menu, booking flow and enquiry routing are built into the new site.

Evidence

Dr Frances first worked with my Auckland agency in the 2000s. Twenty years on, the relationship still holds, now delivered from the other side of the world.

More current builds: Techtorium. Or see everything I've shipped.