When someone comes to me and says they want to use AI in their business, I always ask the same question. What consumes the most of your time?
Then I follow up. What parts of the business do you hate? How much of your day is tied up in admin? What would your life look like if you could just run the bits you actually love, the bits that made you start this business in the first place, and all the grinding day-to-day chores just went away?
That is where AI makes the biggest difference. Right now. Today.
Automating the stuff that eats your day
I have got a friend who runs a nutrition consultancy. He meets a client in the gym, does a body composition analysis, takes notes on their diet and exercise, and then goes home and spends four to six hours putting together a meal plan. He is choosing from a hundred recipes, cross-referencing macros, calculating energy requirements, accounting for allergies and preferences, formatting the whole thing into a PDF. Half his day disappears into admin.
I am building him a system where he fills in one form after the consultation, presses a button, and the finished PDF arrives. All of that work, gone. He gets to focus on being a nutritionist and working with people, which is what he is actually good at.
I am also working with a business owner who has ADHD and drowns in email. Brilliant with people. But he cannot keep track of threads, he loses important messages, and he spends so much time digging through his inbox that he does not have time for the thing that makes him money. So I am building a triage system that reads his email, categorises everything, auto-replies to stuff that does not need him, unsubscribes from junk, forwards things to the right people, and only surfaces the bits that genuinely need his input. He went from being buried to being in control.
Both of these are real projects I am working on right now. They cost a fraction of hiring an admin or paying an agency.
Your website is probably letting you down
Most websites are built using old technology. WordPress, Magento, that sort of thing. They have been around for years. They are not fresh. Not fast. The SEO is out of date. The images are heavy. Loading takes three or four seconds.
Most business owners are not web developers. Nor should they be. They had a site built, it worked, they left it. They do not realise how much has changed.
I can freshen up everything. A superfast loading site that ranks well in Google. All the product images re-energised to look amazing. Animations. Videos. Product promotional videos. I can do all of this very cheaply because AI handles the heavy lifting. No film crew. No production company. No musician. No photographer. A complete rebrand for very little time and money.
The new site loads in under a second.
Social media without losing your mind
Most business owners are good at producing the thing their business does. They are not social media people. They do not enjoy it, they do not have time for it, and it takes up hours they would rather spend elsewhere.
I set up workflows that monitor what your competitors are doing and what the hot trends are. AI generates images based on your products, or based on memes and whatever is getting traction that week. It generates voices, music, still images, videos, in every aspect ratio and resolution you need. Then it posts to your social media platforms on a regular schedule. Monitors feedback. Does A/B testing. Improves itself over time.
At the start you approve each post before it goes out. Sensible. But once the system has adjusted and tuned itself, you can trust it. Then you do not even have to think about social media. It becomes a competitive, evolving part of your business that basically runs by itself.
The money side
Invoicing is a nightmare for a lot of companies. Chasing customers who have not paid. Dealing with PayPal and their variable fees. Trying to match a payment to a customer when it comes from a different name or a different email address or a different source entirely. Plugging all of that into QuickBooks. Managing receipts and invoices and overdue notices.
I set up a system that manages incoming payments, sends invoices, sends overdue notices, matches payments to customers, and flags anything it cannot figure out. Reporting, forecasting, graphs, all from a dashboard. The grindwork happens behind the scenes and you only get bothered when something actually needs you.
I built this for myself first. I had the same relationship with money that most people have. I was scared to look. I got AI to go through my subscriptions and it found duplicates, services I was not even using, patterns I had never spotted. It now projects my expenses and income forward, makes suggestions, does a daily check-in with me. Changed my life. Took about a day to set up.
What most people get wrong about AI
For most people, AI means ChatGPT. Asking questions. Getting answers. That is maybe five percent of what AI can do.
Some people have heard of vibe coding, where you talk to your computer and it builds an app. But most business people are not interested in building apps. Fair enough.
What they are missing is that AI can manage so many aspects of their life right now. A personal dashboard that monitors health, finances, sleep, mental wellbeing. Regular reminders and checks. Feedback and advice. All of it private, on-device, verified against real sources. These tools are a huge boost to people and I do not think most people have any idea this is possible.
Start this week for free
Jump online. Go to claude.ai or chatgpt.com and sign up for a free account.
Do not ask generic questions like why is the sky blue. Give it something real. Upload your bank statement from last month and ask it to work out your biggest expenses. Paste in something you have written and ask for feedback. Tell it about a health condition and see what it knows. Describe how you are feeling about life and see if it picks up on anything interesting.
Challenge it. Push it in all different directions. Upload data about your life and see what patterns it finds.
You should not take everything it says as gospel. Always verify. But you will be surprised how good these tools are at finding patterns and digging into information you did not even know you were holding.
If you want to go further than a free chat can take you, that is where I come in.